Document Overview
Tracs, LLC. (hereinafter, "Tracs," "we," "us," or "our") is steadfastly committed to upholding the privacy and ensuring the security of your personal information. This Privacy Policy is structured to formally inform you regarding the mechanisms by which we collect, utilize, and disclose personal information. Furthermore, this document delineates the available rights and choices concerning your personal information that is aggregated via our official website (www.tracs-us.com) and any contemporary or forthcoming mobile applications that reference this Privacy Policy (collectively, the “Platform”).
Definition of Personal Information
For the purposes of this Policy, the term “personal information” shall denote any data or compilation of data that identifies, relates to, describes, or is reasonably capable of being directly or indirectly associated with you or your household. This category of information includes, but is not limited to, the following examples: first and last name, email address, mailing address, telephone number, and payment card information.
Acquisition and Collection of Information by Tracs
As elaborated upon in the subsequent subsections, we may lawfully acquire personal information when such data is directly provided by you, indirectly collected through specified technological means, and received from select third-party entities.
A. Information Provided Directly by You
We collect personal information when you engage in the following activities on the Platform:
Request for Connection: Upon your completion and submission of a contact request form via the Platform, we shall collect your name, telephone number, email address, company designation, and supplementary shipment-related details voluntarily furnished by you.
Customer Portal Registration: To register for and utilize our dedicated Customer Portal, you are required to submit your name, company affiliation, telephone number, email address, physical address, booking number, and container number. Upon successful registration, we shall issue a unique User ID that is formally associated with your account.
Subscription to Updates: Should you elect to subscribe to communications issued by Tracs via the Site, we shall collect your name, email address, and company designation (if disclosed).
Website Communications: When you utilize an embedded link on our Site to initiate contact with us or transmit an electronic mail message, we shall necessarily collect the originating email address and all associated information contained within your correspondence.
B. Information Collection Through Technological Mechanisms
The Platform employs the following technologies to passively collect certain data:
Server Information: Consistent with the standard operational practices of the majority of internet websites, our servers automatically and temporarily archive specific data points within the server log files. Such data may encompass:
The Internet Protocol (IP) address corresponding to your computer or device.
The date and precise time of the visit.
The referring Uniform Resource Locator (URL) (i.e., the prior webpage visited).
The operating system installed on your computer or device.
The web browser utilized to access the website.
The location, designation, and size of the requested file.
The HTTP status code (e.g., if a file was not located).
Site Visit Tracking Technologies (Cookies): In accordance with customary practices across numerous websites, the Platform may deploy “cookies” and comparable technologies to facilitate our understanding of the most frequently utilized sections of the Platform and user preferences. We may also employ cookies and other technologies to analyze traffic patterns on the Platform, thereby improving its operational functionality and usability, and enhancing the efficacy of our communications with Platform users. Furthermore, cookies may be utilized to personalize your experience and afford greater convenience during your interactions with the Platform.
A cookie constitutes a unique alphanumeric identifier used by websites to assist in identifying the count of unique visitors, whether said visitors are repeat users, and the origination source of the visits. Cookies are textual data fragments stored upon your computer or device. Should you prefer not to enable cookies or elect to disable them, this action may be executed via your web browser’s integrated security settings. Kindly be advised that the deactivation of cookies may result in the unavailability of certain features of the Platform.
Click-Through URL: Certain electronic mail communications disseminated by us may incorporate a “click-through URL” which provides a linkage to content hosted on the Platform. The actuation of one of these URLs results in the transmission of information through our web server prior to your arrival at the intended destination webpage. We systematically monitor this click-through data to assist in the determination of user interest in specific subject matter and to measure the quantitative effectiveness of our communications. If you desire to opt out of this tracking mechanism, you must refrain from clicking on textual or graphical links embedded within electronic mail communications received from Tracs.
Smart Devices: In the event you utilize a smart device to access the Platform, we may receive and consequently collect device-specific information, including, but not limited to, your hardware model, operating system version, unique device identifiers, telephone number, and mobile network specifics.
C. Information Acquired from Third Parties
We reserve the right to receive personal information originating from other website-related sources:
Social Media Interaction: Should you publish content publicly on our dedicated social media pages or otherwise disseminate information pertaining to us on social media platforms, we may also collect and process that information. We strongly encourage you to review the applicable privacy policies governing your respective social media accounts. We expressly disclaim all responsibility for the data collection and usage practices implemented by said social media platforms.
Third-Party Analytics: We may engage the services of third-party service providers (e.g., Google Analytics) for the express purpose of collecting and analyzing data regarding the usage of the Platform. It is understood that we do not receive information from these service providers that can be utilized to specifically identify you as an individual.
Utilization of Personal Information
Tracs, alongside its designated service providers, shall utilize your personal information to facilitate the provision of services and to formally respond to inquiries you submit. Our use of your information, and that of our service providers, is predicated upon either the necessity to establish or manage our contractual relationship with you, the existence of a legitimate business interest, and/or the requirement to comply with a legal obligation. Such uses include, but are not limited to, the following purposes:
To accurately process and manage payments received from you.
To present our Platform and all associated content in a functional manner to you.
To enable your participation in mobile device applications that are linked to the interactive features of our website.
To issue requisite notices concerning your shipment status or your account with us.
To execute our contractual obligations and enforce all resultant rights emanating from any agreements formally executed between you and us, including procedures pertaining to billing and debt collection.
To furnish transportation and shipment services to you.
To officially notify you regarding any material modifications to the Platform or any services we currently offer or provide through the Platform.
To grant you access to and participation in interactive features available on the Platform.
To ensure the delivery of more cohesive and individualized services across the Platform, encompassing the personalization of our advertising, marketing, and promotional endeavors.
To assess and communicate with you concerning any formal application for employment you may submit.
In any other manner we may explicitly describe at the time you furnish the information.
To provide you with information or specific services that you formally request from us.
For any ancillary purpose where your explicit consent has been duly obtained.
In instances where we request your consent for processing, we shall utilize the information strictly for the purposes detailed at that time. You retain the absolute right to withdraw your consent at any point; notwithstanding this right, we may possess alternative lawful grounds for processing your information, including those enumerated above.
Sharing and Disclosure of Personal Information
Tracs formally asserts that it does not engage in the sale of your personal information. However, we may disclose your personal information and certain other categories of information in connection with the operations of our business. Specifically, disclosure may occur under the following circumstances:
Transportation and Related Service Providers: We may share your personal information (typically comprising your name, telephone number, origination location, and destination location) with our subcontracted transportation and related service providers solely for the purpose of executing transportation services requested by you. The entities with which we share information may be domiciled within the United States or in other international jurisdictions.
General Service Providers: We may disclose your personal information to designated service providers, such as the entity providing our cloud hosting services or the companies we engage for the purpose of credit and/or background verification checks. These service providers are generally contractually restricted from utilizing any personal information they may receive from us for purposes other than the provision of services to or on behalf of Tracs.
Business Transactions: In the event that Tracs, or a substantial portion of its assets, is sold, transferred, or utilized as security, or to the extent we engage in preparatory business negotiations with prospective business partners, certain personal information that we have previously collected and archived may be transferred or shared with third parties as an integral component of that transaction or negotiation.
Legal Requirements: If deemed necessary, we reserve the right to disclose specific information without your explicit consent and without prior notification to you, strictly as required to comply with applicable laws and regulations, or to conform to valid court orders, subpoenas, or lawful discovery requests. Information collected from you may further be utilized to conduct investigations into security breaches or otherwise cooperate with appropriate legal authorities.
Protection of Tracs and Third Parties: We may disclose information pertaining to you without your consent and without prior notification to you as necessitated for the enforcement of other executed agreements, including provisions related to billing and debt collection activities. We may also disclose your personal information if we maintain a reasonable belief that such action is necessary to safeguard Tracs, its employees, and/or other third parties, including, by way of example, to provide assistance in the detection or investigation of fraud.
Aggregated and De-Identified Information: Aggregated and de-identified information does not constitute personal information, as it cannot be reasonably attributed to any specific individual. We reserve the right to disclose aggregated information without any restriction.
Security Measures Employed by Tracs to Protect Personal Information
We have instituted reasonable physical, technical, and organizational safeguards designed to protect your personal information from unauthorized access, acquisition, disclosure, alteration, or destruction. Notwithstanding our commitment to maintaining the security of your personal information, no security system can provide an absolute guarantee of complete security; consequently, you are advised to exercise due caution when transmitting personal and other sensitive information across the Internet. You are formally obligated to advise us immediately, utilizing the contact information provided below, of any incident involving the loss of, or unauthorized access to or disclosure of, personal information that is currently within our custody or control.
Third-Party Sites
The Platform may incorporate linkages to other external websites. Kindly take note that upon clicking on any such link, you will exit the Platform and become subject to the policies and privacy practices of the external site, which may differ substantially from the practices implemented by Tracs. You are strongly advised to review the policies governing any external sites you elect to visit. We assume no responsibility for the content, underlying technology, security protocols, or practices of linked sites operated by external parties, nor for your subsequent use of said linked sites.
Children’s Privacy
Our Platform is not specifically directed toward, nor is it intentionally structured for, individuals under the age of thirteen (13). We do not knowingly collect personal information from children under the age of thirteen. Should we acquire actual knowledge that we have inadvertently collected personal information pertaining to a child under the age of thirteen, we shall promptly delete that information from our permanent records. Should you have cause to believe that we may possess any information from or concerning a child under the age of thirteen, if you are under the age of 13, do not provide Tracs with any Personal Information. Please contact us without delay at the following email address: info@tracs-us.com.
Applicable Law
We acknowledge that the Platform may be accessed from disparate geographical locations globally, and that the laws governing the jurisdictions in which some users are situated may materially differ from those of the United States and the State of Arkansas, where our principal headquarters are located. We commit to compliance with the applicable laws of the United States and the State of Arkansas.
Given the impracticability of preventing users in distinct jurisdictions from accessing the Platform, you shall bear the responsibility for knowing and adhering to the laws of your specific jurisdiction. If such governing laws conflict with your permitted use of the Platform or any of its content or functionality, the Platform is not intended for your use, and we formally request that you refrain from utilizing it or submitting any information through it.
SMS Terms and Conditions
Product Description
By furnishing your mobile phone number, you formally consent to receive Short Message Service (SMS) messages from Tracs relating to order updates, promotional offers, or account notifications.
Crucially: No mobile information shall be shared with any third parties or affiliates for marketing or promotional purposes. All other categories of data usage herein exclude text messaging originator opt-in data and consent; this information shall not be shared with any third parties.
Privacy Policy
Your phone number shall be processed in strict accordance with the provisions of our Privacy Policy. No mobile information shall be shared with any third parties or affiliates for marketing or promotional purposes. All the above stated categories of information processing exclude text messaging originator opt-in data and consent; this information shall not be shared with any third parties.
Updates and Amendments to this Privacy Notice
Tracs reserves the right to update or amend this Privacy Notice and the Platform to reflect material modifications in our practices pertaining to the collection, utilization, sharing, or storage of your information, to satisfy evolving legal requirements, or for other necessary business purposes. You are expected to review this Privacy Notice upon visiting the Platform to maintain an understanding of our current practices. The date displayed at the top of the initial page indicates when this Privacy Notice was last formally updated.
We strongly encourage you to refer to this Privacy Notice on an ongoing, continuous basis to ensure your comprehension of our current operational practices.
Contact Information
Should you possess any queries or require further clarification regarding this Privacy Notice or the Platform, please contact us using the information provided below:
info@tracs-us.com